Scheels FACES
Scheels FACES

Face Of Fishing: Matthew Schneider, SCHEELS

Matthew Schneider has been a SCHEELS Expert for over three years, helping customers find the best fishing gear for all their adventures. Schneider first became passionate about fishing as a kid when he and his dad would go down to the kid’s pond
in Jamestown. He’d catch trout, walleye, perch, and others, and it fueled his passion for fishing. Schneider loves meeting new people and realizes each customer is unique and has different needs for their fishing endeavors; he helps customers find the right product by listening to the customer’s needs and matching those needs to the right product.

“Being able to walk in and talk to experts about every little thing in the store is unbelievable in my mind,” says Schneider, who believes the customer experience is what sets SCHEELS in a class of its own. It’s not just new customers Schneider enjoys meeting, but returning customers as well. “I love being able to shout someone’s name across the shop and go talk to them about fishing and how their stuff worked out for them,” says Schneider. “When you can build that relationship with your customers, it changes everything.” As for products Schneider is excited about, the Northland Rippin Minnow tops his list. It’s a jigging rap presentation that has soft-bodied plastic on the hook. “Moves quick in the water, makes those fish have a split second to react!”

Scheels’ All Sports

1551 45th St S

Fargo, ND 58103


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