The Leadership Team Each August, Soo Pass Ranch in Detroit Lakes transforms into one of the country’s great gathering places for music, camping, and community as WE Fest welcomes fans from across the region and beyond. Since 1983, the festival has built a legacy rooted in country music, unforgettable live performances, and the kind of shared experience that keeps generations of fans coming back year after year. Behind the scenes, the WE Fest team works year-round to bring that experience to life. From planning and production to hospitality, camping, vendor coordination, and artist relations, they work to honor the festival’s history while continuing to improve the experience for fans, performers, and the Detroit Lakes community. WE Fest’s impact reaches well beyond the stage. Each summer, the festival employs hundreds of staff, works with local vendors, and creates fundraising opportunities for nonprofit organizations throughout the region. The team remains grateful for the continued support and hospitality of the Detroit Lakes community, which has played a central role in the festival’s long-standing success. As WE Fest looks ahead to another year, the focus remains on growth, connection, and delivering a world-class country music weekend. With recent investments in the grounds, expanded fan amenities, multiple stages of live music, and another lineup featuring some of the biggest names in country, WE Fest continues to build on its reputation as a must-attend summer tradition. WE Fest 25526 Co Hwy 22 Detroit Lakes, MN 56501 wefest.com
